KUWAIT: Zain, the leading digital service provider in Kuwait, announced that its latest National Day televised commercial, ‘Al-Zain Yihlalik Helo’, reached over one million views on its official YouTube channel during the first few days of its launch on February 16, 2019.

Zain’s National production for the year 2019 was launched to mark the company’s celebration of Kuwait’s National and Liberation days. The production’s lyrics, which reflected values of national pride, were written by the great Kuwaiti poet Bader Bourisli. The TVC received overwhelming feedback from across the Kuwaiti community, and featured three different eras starting from Kuwait’s rich history to its bright future.

The production’s idea centered around the importance of the human element in the progress of countries in light of the huge technological advancements witnessed by the world at the present time. Zain’s TVC highlighted the significant role played by Kuwait’s national talents, especially that this concept coincides with the goals of the Kuwait National Development Plan (New Kuwait 2035) that stems from His Highness the Amir Sheikh Sabah Al-Ahmad Al-Jaber Al-Sabah’s conceptualized vision of a new Kuwait by 2035, which will contribute to the further progress of the nation.

Zain’s message this year is a message of hope and trust in the creativeness of the people of Kuwait across history and despite of all challenges. With the emergence of many advanced innovations, such as artificial intelligence (AI), digital transformation, and other technologies that proved to be capable in enhancing life’s various aspects, some might see that such technologies would replace the human element in many fields. Zain’s TVC’s idea came to remind everyone that no matter how advanced technology gets, human beings will always be the ones that inspire and innovates, and that the human touch is what gives life meaning. These concepts were brought to life by the production’s lyrics, which were beautifully written by the great Kuwaiti poet Bader Bourisli.

Zain’s national production 2019 is the first of its kind in Kuwait to use the advanced 3D Mapping technology, resulting in the wonderful outcome the production achieved with the use of the world’s top technology innovations. Zain offers the production to all customers as a free ringback tone (RBT) by simply sending 2020162 to 99000.

Zain takes this opportunity to express its gratitude to everyone who contributed in making this national production a success, especially the great Kuwaiti poet Bader Bourisli who beautifully wrote the production’s lyrics. Zain also thanks the entire team of young Kuwaiti talents who worked behind the scenes, including Director Khalid Al-Refai, Composer Bashar Al-Shatti, Music Distributor Rabie Al-Saidawi, talented performers Haneen Hamed and Rana Al-Tannak, as well as Joy Production’s team headed by Mai Al-Saleh.

Zain recently changed the name of its network in Kuwait to ‘SABAH ALKUWAIT’ for the period of celebrations marking the 13th anniversary of the ascendency of His Highness the Amir Sheikh Sabah Al-Ahmad Al-Jaber Al-Sabah as the ruler of Kuwait. The move reflected Zain’s enthusiasm in sharing the joys of this occasion with the people of Kuwait. Zain customers found the network name updated to ‘SABAH ALKUWAIT’ on their devices during the celebratory period, as the company commemorates the anniversary of a journey full of giving and benevolence. His Highness the Amir has often called for Kuwait’s progress, and the adoption of a kind, loving, and the nurturing of a brotherly spirit based on equal rights for all. To watch Zain’s new TVC, please visit https://youtu.be/H70CWw8Jgx4.