KUWAIT: Zain, the leading digital service provider in Kuwait, announced its strategic partnership of the seventh edition of Rijeemy, Kuwait’s biggest health and sports challenge during the Holy Month of Ramadan. The event, organized by Rijeemy Center and supported by Zain for the third year, is held during the first 20 days of Ramadan on Sundays through Thursdays from 4:45 – 6:00 pm at 360 Mall with aim of promoting a healthier and more active lifestyle during fasting.
Zain’s strategic partnership of this health program is an extension of a series of partnerships the company is continuously adopting to serve its strategic and sustainable goals with the aim of contributing to the wellbeing and health of the community. Zain’s contribution falls under the company’s Corporate Sustainability and Social Responsibility strategy, and shows its keenness in having a productive role in social and health activities, especially during the Holy Month of Ramadan.
Zain has prepared many special activities for Rijeemy participants, including the “Challenge Zain” activity that witnessed the participation of Kuwait National Football team Captain Bader Al Mutawa. In addition, the daily Walkathon, one of the event’s most exciting main activities, will offer participants a chance to speed walk in 360 Mall alongside renowned Clinical and Sport Nutrition consultant Dr. Abdullah Al Mutawa, who offers daily live health and sports tips related to maintain an active and healthy lifestyle during fasting.
This year’s edition of Rijeemy will witness the participation of many certified experts from Rijeemy Center, who will be providing health and nutrition advice to participants as they join the daily activities. In addition, Zain was keen on inviting its own employees to participate and volunteer in the program’s activities to further affirm its commitment towards its own human resources.
Zain’s solid Corporate Sustainability and Social Responsibility strategy primarily focuses on the wellbeing of the entire nation. For that reason, the company has maintained its support to all kinds of initiatives that spread awareness and help make a difference.