KUWAIT: Kuwait Club players celebrate with the championship trophy.

KUWAIT: stc, the official sponsor of the initiatives organized by the Kuwait Football Association (KFA) including premier championships, celebrated the final match of the most exclusive championship in Kuwait. stc attended the closing ceremony of the Crown Prince Cup at Jaber Al-Ahmad International Stadium, held under the patronage of HH Sheikh Mishal Al-Ahmad Al-Jaber Al-Sabah, Crown Prince of Kuwait, where Kuwait Sporting Club were announced as the official champions of the cup.

The Minister of Information and Minister of State for Youth Affairs Abdulrahman Al-Mutairi (attending on behalf of HH the Crown Prince of Kuwait), CEO of stc, engineer Maziad Bin Nasser Alharbi, and president of KFA, Sheikh Ahmed Youssef Al-Sabah, crowned Kuwait Sporting Club as champions after winning against Qadsia Sporting Club with a score of 2-1 in favor of the winners.

stc released a statement expressing its sense of joy in the solid partnership it has built over the years with the KFA. In its role as an ongoing supporter, stc indicated that the Crown Prince Cup is a unique annual event that holds a special weight in the local sports community.

The company also took this opportunity to highlight the extensive efforts witnessed by KFA president, Sheikh Ahmed Youssef Al-Sabah, and the members of the association, throughout the football season. Their hard work and dedication led to yet another successful outcome witnessed during the closing ceremony of this widely followed championship in Kuwait, added stc.

The Crown Prince Cup stems from the basic values stc abides by. These include promoting fair and positive competition, good sportsmanship, ethical principles, and integrity, values that apply to all aspects of life. The company said that it will continue to support sporting initiatives, especially those that foster the same values that the company stands by. Participating in competitive sports and fitness activities aids in building character, developing morals, and promoting a healthier lifestyle through frequent exercise, a belief that is also encouraged amongst work teams.

In its stride to support the local sports community, stc will continue to back such initiatives, firmly believing in the added value and benefits these could bring to the younger generation. Promoting a healthier and active lifestyle is a priority that should not only be considered towards the younger generation, but also work teams within the company.

stc concluded, “In line with our digital transformation strategy, we aim to continue developing innovative communication solutions and platforms that complement the strength of our 5G networks, serving the entertainment needs of our individual and corporate customers. stc is keen to support and encourage pioneering projects and activities across various sectors, which definitely includes the sports industry.”

It is worth mentioning that through its influential and role in the local sports community, stc aims to actively be engaged in activities that encourage individuals of all ages and nationalities to adopt better lifestyle choices. This dynamic runs parallel to one of the company’s primary social responsibility pillars, promoting health awareness and exercising regularly to maintain a balanced active lifestyle.