SudanesePresident Sudan Omar Al-Bashir receives Zain Group Vice-Chairman and CEO BaderAl-Kharafi.

KHARTOUM: Zain Group announces that the President of the Republic of Sudan,  Omar Al-Bashir has received Zain Group Vice-Chairman and CEO, Bader Al-Kharafi at a meeting held in Khartoum, the Sudanese capital. Also present at the meeting was Zain Sudan Managing Director, Elfatih Erwa.

During the meeting, Al-Kharafi took the opportunity to brief President Al-Bashir on the transformative developments taking place at Zain Sudan, and the numerous successes the company has scored over the years. Additionally, he re-affirmed the confidence Zain Group has in the economy of Sudan, despite its many challenges, and pledged that the Group would continue to invest significantly in cutting-edge technology to provide the people of Sudan with exceptional communications services.

Al-Kharafi also noted Zain’s commitment to promote and encourage digital innovation to the country, with the company planning to launch online payment platforms as well as implementing a range of initiatives to empower the youth of Sudan and encourage them to enter the world of innovation and entrepreneurship.

During the audience with the President of Sudan, Bader Al-Kharafi stated his desire to follow in the footsteps of his late father, Nasser Al-Kharafi, who was known for his interest and affection for Sudan and its people.

Bader Al-Kharafi said, “Sudan is a strategically important market to Zain Group, and it has the full support of the Board and executive management to keep on developing and growing the operation in the country.  We have always enjoyed exceptional cooperation from the Government of Sudan, especially the Ministry of Communications in our various endeavors in the market, which has helped us pioneer many market firsts. We are proud to be able to harness the leadership’s efforts to develop a more progressive and successful telecom sector and we remain committed to this great nation and its people for the long-term.”

President Al-Bashir expressed his thanks to His Highness the Amir of Kuwait, Sheikh Sabah Al-Ahmad Al-Sabah and the people of Kuwait for their constant support and standing by Sudan throughout the years. Moreover, President Al-Bashir praised Zain Sudan’s achievements, highlighting the role the company has played in improving the lives of ordinary Sudanese citizens either directly or indirectly, also drawing attention to Zain’s contribution to community and economic development.

He added that the Government of Sudan views with enormous satisfaction the impact Zain has had on the telecommunications sector in the country, and he views it as an encouraging model for other potential foreign investors. The President added that the presence and success of Zain Sudan consolidates the brotherhood between Arab states and he promised that his Government would continue supporting companies such as Zain to overcome any obstacles that stand in the way of progress in the country.