KUWAIT: Ooredoo Kuwait announced yesterday its sponsorship of the ninth edition of the RoadRush Racing Competition for Women which will take place at Kuwait Motor Town tomorrow (March 29 ) for the first time ever. This sponsorship comes from the alignment with the company’s core values of caring, connecting, and challenging. It further underscores the company’s commitment to empowering women and giving them the opportunity to live their passions. The RoadRush Racing Competition will include a number of exciting activities such as RoadRush Market, RoadRush Kid’s Wonderland, a live performance by Miami band, as well as other fun activities. Al Babtain Turnkey Solutions will also be participating at the event with Ooredoo by giving away prizes.
Kuwait Motor Town is a 2.6 million-meter square motor town and is the meeting place for the world’s most important car races, such as the FIA and FI, and our sponsorship of RoadRush is a clear translation of our commitment to bridging the gap between the private sector and public sector, especially when it comes to such important events that cater to the Kuwaiti society.
Commenting on this sponsorship, Mijbil Alayoub, Senior Director of Corporate Communications at Ooredoo Kuwait said, “We are very proud to participate in such an event which is aimed at promoting motor sports to women, which are dominated by men. This event will allow women to experience the thrills of racing and provide them with the chance to pursue their passion”. Alayoub further added that Ooredoo will look forward to participating in similar events in the future.