KUWAIT: Ooredoo Telecom, the first to introduce innovative digital services in Kuwait, promises to deliver an enhanced 5G experience from Algeria to South East Asia. Throughout these key markets, football superstar Leonel Messi is assisting in raising awareness of the advantages to consumers of adopting Ooredoo services as their own.

Research shows that, for contemporary customers in the 18 to 45 demographic, online video is a key priority across the trinity of communication, information and entertainment. This need has also sharpened in recent months with a growing focus on online learning and working from home, underpinned by video calling and videoconferencing. Taken together, these factors make fast and reliable connections vital.

As Messi has helped to explain in seven key markets – Qatar, Kuwait, Oman, Algeria, Tunisia, Myanmar and the Maldives – consistent service and delivery is essential for the speedy delivery of online content. At the outset of the new campaign, Abdulaziz Yaqoub Al-Babtain, Chief Executive Officer, Ooredoo Kuwait said: “It makes me proud to see our topnotch networks take the role in bringing people together online allowing them to experience new ways of engaging. Independent testing of Ooredoo Kuwait’s 5G network has logged both its speed and reliability as the first such national communications system, and it points to the future we hope to deliver in other countries moving forward.”

Ooredoo has recently achieved a world record, being the first globally to have successfully tested the 200MHz spectrum and reached a world record throughput of 4Gbps. This means that customers will be able to enjoy the internet at a whole new level, with unprecedented quality of streaming services, remote learning, cloud gaming and augmented and Virtual Reality applications. This also offers new opportunities for businesses to create new revenue streams and drive efficiencies in areas including smart cities, health care, logistics and many others.

Ooredoo Kuwait promises continuing investing in it networks to ensure seamless connectivity, its 5G ecosystem is continually evolving and network capacity is increasing. A widening range – in quality and quantity – of customer devices can now be added to and supported across both types of system. Network enhancements and improved connectivity will also pave the way for greater use of artificial intelligence (AI), VR, and the Internet of Things.