Ooredoo Kuwait and Comviva constitute strategic partnership

KUWAIT: Ooredoo Telecom, the first to launch innovated digital services in Kuwait, declared its strategic partnership with Comviva, the global leader in mobility solutions. As part of this Data Science and Managed CVM engagement, Comviva will support Ooredoo Kuwait in delivering its campaign program with MobiLytix(tm) Real Time Marketing, a Machine-Learning driven Real-time Interaction management platform.

The solution uses advanced analytics and leading real-time technology that will enable the company to fully leverage “micro moments” of engagement with its customers to build customer life-time value. The Machine Learning models improve decisioning quality to drive customer experience, reduce churn and boost the operator’s revenue. Manoranjan Mohapatra, Chief Operating Officer, Comviva said: “Globally, to keep pace with the demands of customers, organization are increasingly leveraging digital technologies to offer seamless and Omni-channel experience to their customers.

Customer Value Management, coupled with advanced analytics is fast evolving and our industry experience, along with services that complement technology solutions sets us apart. This strategic partnership will enable Ooredoo Kuwait to provide an optimal experience for existing customers, while driving business opportunities.”

Tapan Tripathi, Chief Marketing Officer, Ooredoo Kuwait said: “Currently, a key focus area for us is the convergence of digital and analytics. We are looking forward to build this capability with Comviva, by leveraging its data science and managed CVM capabilities. Their Machine Learning driven solution along with the Managed CVM engagement will help us differentiate from the competition.”

Comviva’s MobiLytix is a next generation Real-time Interaction Management platform that leverages advanced artificial intelligence (AI) and Machine Learning algorithms to drive incremental revenue for enterprises. It delivers AI driven contextual insights that provide customers the “next best offer” in real-time and at scale.

The AI-driven platform leverages real-time transactional data in conjunction with a rich unified customer profile to build customer life-time value. MobiLytix enables service providers to maximize the value of individual customers and their micro-moments of interaction using advanced machine learning analytics and contextual real-time decisioning.