p30cKUWAIT: Huawei Honor, the world’s No. 1 smartphone e-brand has announced the launch of its second device to the Middle East market, Honor 4X, which will be sold exclusively on Souq.com from 25th August at 54.9 KWD. Honor has also revealed that the first 6000 users to buy the phone will get a free 16 GB SD memory card.
The latest release firmly establishes the brand’s intention to revolutionize the industry with its brave new factory-to-consumer business model and gain 10% market share in online phone sales by the end of 2015. Hot on the heels of the Honor 6 Plus launch in May which sold out on Souq.com in one week, the Honor 4X smartphone aimed at the region’s discerning millennial consumers is set to become a top seller on the largest e-commerce site in the Middle East due to its high specs and accessible price.

Honor 4X has already impressed global consumers with its 64bit Octa-core Kirin620 high speed processor for a super strong performance and its regular-usage battery life of up to three days. The Honor 4X also packs a SmartImage 2.0 and Sony 13M camera with the option to refocus after taking pictures as well as a 5M front camera with an advanced selfie algorithm and beauty mode. Due to its performance and great value, the device is already a global top seller for the Honor brand.
Chris Sun Baigong Vice President of Huawei Honor in the Middle East commented, “We are extremely excited to be launching our second Honor smartphone in the region exclusively with Souq.com. Our brave factory-to-consumer business model allows us to offer cutting edge technology, fresh from our R&D centre and factory, straight to our consumers at a competitive and appealing price.
“Honor is in the Middle East to stay and we are keen to further disrupt the smartphone market with our brave products and services. Currently, an Honor device is sold every 1.5 seconds around the world and the 4X appearance in the Middle East is sure to lift that even higher.” Honor, which has entered 74 markets over the past year, comes from a position of strength with the backing of Huawei, one of the most innovative ICT companies in the world. The brand recently announced it had surpassed all expectations as figures released for the first half of 2015 demonstrated that revenue had catapulted to USD 2.63 billion and the number of units has increased dramatically to more than 20 million devices – a figure Honor is hoping to double by the end of the year. This phenomenal growth means that sales for Honor in the first six months of 2015 has already exceeded revenue for the whole of 2014, indicating 100% growth year on year.