KUWAIT: National Bank of Kuwait (NBK) is fully committed to meet its social responsibility. With the back-to-school season upon us, NBK, in cooperation with both Bayt Abdullah Children’s Hospice (BACCH) and Kuwait Association for the Care of Children in Hospital (KACCH) organized an event to provide school supplies to students at NBK Children’s Hospital. School supplies giveaways included backpacks with varying items according to different age groups.
NBK adhered to enhanced public health requirements to protect kids’ health and safety, therefore, all backpack and school supplies were fully sanitized and disinfected. Moreover, all social distancing rules and internal hospital regulations were followed while delivering the backpacks to the children.
The initiative was praised by the children and their families, as they expressed their appreciation to the Bank’s initiatives that caters to entertaining and raising the morale of frequently hospitalized children. On this occasion, Joanne Al-Abduljaleel, NBK Public Relations Officer said: “We are proud of NBK Children’s hospital, and we consistently strive to make meaningful contributions to support its role.”
“We are extremely pleased with the positive impacts of our initiatives, not only as reflected on the patients, but on their families and the hospital staff as well.” Abduljaleel added. She also stressed that NBK continues to lead by example on assuming social responsibility, promising to carry on its ongoing contributions towards improving health care. The Bank is involved in numerous social contribution activities, especially NBK Children’s Hospital.
NBK contributes to supporting the hospital by continuing to invest in developing all its units and sponsoring all its activities that go beyond treatment services to include various activities aiming to relieve the suffering of patients and their families. In line with NBK Hospital’s strategy to provide integrated care for patients, the hospital’s management embeds the welfare of children and their families as a key competent of the treatment programs and healthcare services.
To this end, the hospital organizes many various activities to ensure continuous communication with patients and their families, as well as to raise patients’ satisfaction and encourage them to socialize and be distracted from the treatment pain.