iconicAutumn Winter 2015 at ICONIC presents an array of trends for the new season. Showcasing these trends and the new collection ICONIC hosted an interactive event at its Avenues store which saw attendance from the local media, influencers, bloggers and management from Landmark Group. Expanding its presence across the region, ICONIC constantly develops new collections and adapts the product portfolio to new or changing trends ensuring there is always something for everyone.
This Autumn Winter, we want to provide the fashion savvy consumer complete unmatched fashion solutions with an experience that entices them to come back to our store. With the launch of our new collection, we are certain that our customers will keep stylishly warm and comfortable,” said Raza Beig, CEO Splash & ICONIC

ICONIC’s AW 15 women’s collection recreates the 60’s, 90’s and street glam across the Autumn Winter catwalks with this season’s must-have. Splashes of yellow and blue add colour to a darker palette of greys and black.

Mod Modernism
Very 60’s inspired, this season is the revival of the very sleek and elegant Mod Modernism trend. With easy silhouettes making a strong come back, comfort is everything. Monochrome-Black and White is the hero of the collection with prints like the monochrome grid, brushstroke stripes dominant on key pieces like A-line dresses, midi-skirts, tailored jackets and boxy tops. Fresh colors like pale lime yellow and blue make an appearance to break the color scheme.

Neo Sports
Fit and flare dresses, shift dress, trench coats, circle skirts are the ruling pieces in this collection inspired from the 90’s. The trend evolves daywear and sportswear with a very luxe feel to it and graphic elements for some drama. Fabrics such as bonded mesh, scuba, lasercut adds variety in the collection in colors like metallic silver, sulphur spring yellow and jet black.

Military Tribe
The evergreen Military vibe is here to stay and this collection showcases the trend with a contemporary feel with a soft daily wear look. Uniform inspired pieces get a luxe finish with the use of luxe materials and details such as patch pockets, epaulettes and tailored belts. Fabrics like silk crepe and cupro are dominant in colors like olive green, orange, yellow and blue. Think manadrin collar maxi dress, Military jacket, military inspired jumpsuit and military skirt with tribe print.

Dark Delicacy
Desire is heightened with this collection that embodies the sexy spirit of women. Expect a romantic look with the richness of lace. It’s all about the glam and oomph with iridescent sequins, hexagonal beading and delicate beading on luxurious fabrics- Chantilly, velvet and lurex tweed. The elegant evening wear can be seen in key colors like evergreen and pirate black with prints like petrol shine adding the gloss touch. Make heads turn when you slip into embellished halter and fish tail maxi dresses, sequins peplum top and pencil skirts and a crop jacket with a tailored jumpsuit.

Street Glam
Street Glam is a ultra-cool look that is fun, playful and perfect for your streetstyle Instagram posts. Edgy yet feminine you will find pieces that have a dominant geometric feel to it accompanied by sequins to give it that extra feminine panache. The very retro check prints which is very American also does a cameo in the range and you can sport an array of colors like blue, silver, grey, orange and black. Sport this look in pieces like joggers, cuff pants and shift dresses.
ICONIC’s AW 15 men’s collection comprises of two key trends;

Urban Mix
The Urban Man is all about smart dressing and this season, in hues of grey, white, black, red and blue. He is all about being polished, sophisticated and you can achieve the look with trench coats, cardigans, crisp white shirts with a good mix of suits. So many styles to choose from, you can
switch easily from work to play and look dapper.

Party Warrior
Quintessentially an evening wear range, the Party Warrior trend is embracing the party scene with a touch of luxury. Stylish men everywhere are now donning velvet dinner jackets, tailored and printed shirts, lounge suits?and ornate sweatshirts to own the night. Celebrate the season in pure decadence and don’t shy away from making an elegant statement.
Head over to ICONIC and shop the latest Autumn Winter collection available at The Avenues, The Mall, Level 1 and at Salam Mall in Salmiya.