KUWAIT: Huawei Consumer Business Group (CBG) held a media roundtable in Kuwait to discuss the key innovations the brand is driving in the consumer smartphone industry, both globally and regionally, and announced the launch of its new HUAWEI nova 3 and HUAWEI nova 3i in Kuwait. The brand has been leading a new era of smartphone innovation since it launched its Kirin 970 Chipset powered by AI.
With continuous strides at path-breaking innovations, Huawei CBG is bringing Artificial Intelligence (AI) to enhance consumers’ experience through its rich portfolio including revolutionary smartphones such as Huawei P20 Pro series and today with Huawei nova 3 series. The Huawei nova 3 and Huawei nova 3i are innovative AI powered devices with dual front-facing cameras with a 24MP primary sensor and a 2MP sensor that are designed to offer users the best-in-technology ‘selfie’ that a smartphone can offer.
“We are delighted to announce the launch of Huawei nova 3 and Huawei nova 3i in Kuwait. Both these smartphones have unparalleled AI capabilities when it comes to the dual front camera features that capture every detail beyond the face in a selfie. It introduces AI background scene recognition in front camera and has the ability to recognize age, gender and skin tone to capture perfect AI selfies. Selfies, these days, are a self-expression of our confidence, our bravery and our passion, especially amongst the younger generation. We are confident that the launch of the new HUAWEI nova 3 series will be a success amongst the selfie lovers in Kuwait,” said Peter Wu, Director of Huawei CBG Kuwait
“With phenomenal smartphone and internet penetration, Kuwait is one of the most crucial markets for Huawei and over the last couple of years; we have grown from strength to strength, focusing on improving the quality of our products, services and market performance. In addition, we are constantly developing meaningful ways to connect with the region’s tech-savvy consumers and our esteemed brand rankings year on year are a testimony to the brand evolution in Kuwait,” added Wu.
Huawei nova 3 series is designed with the younger and trendier consumers in mind, for whom a smartphone is not just part of their lifestyle but also represents their personal style. The series is designed to offer an AI-enhanced lifestyle, which includes a huge focus on an outstanding selfie experience with its AI beautification features and front camera that allows one to capture perfect selfie in one click. Previous HUAWEI nova 2 and HUAWEI nova 3e had received substantial success across the region and the latest HUAWEI nova 3 series is a step further and a breakthrough in smartphone camera industry.
Huawei CBG has globally led the AI-powered smartphone category based on its industry research and development over the last year and has reflected its innovations across all its product categories.
AI-enhanced dual front cameras
The intelligent smartphone is equipped with a 24MP camera both in the front and at the rear to capture the best-looking selfies. The AI enhancements will create selfies at the first click by capturing both the face and the surroundings. The new f/2.0 wide aperture lens on the 24MP high-resolution front camera is joined by a 2MP broad spectrum color sensor that captures depth-of-field information for authentic bokeh effects.
AI scene recognition
HUAWEI nova 3 series features AI scene recognition enabled with over 200 different scenarios across eight unique categories that include blue skies, beaches, plants, night, stage performances, flowers, rooms and snow. Hence, the AI powered phones will recognize the background by it a plant, a room, etc and capture every detail to create an enhanced selfie that offers best color optimization features.
AI enabled beauty algorithm
HUAWEI nova 3’s camera has a set focal length of 35mm for selfies providing the best-in-technology to capture a stunning AI selfie. The AI enabled beauty algorithm offers seven skin tones and textures for users to choose from and customize their selfies to create their own definition of beauty.
The third-generation intelligent device also supports real-time High Definition Range (HDR) footage preview and recording, in addition to studio-quality lighting options. Further, it accurately maps the five facial features of a subject and develops a 3D model in order to identify areas that require additional lighting or beautification. This would also work well with 3D Qmoji, a fun feature that digitally transposes the face of a user onto a digital avatar.
HUAWEI nova 3 runs on Kirin 970 with up to 4GB memory and the newest EMUI 8.2 to offer a flagship-class experience to users and HUAWEI nova 3i is equipped with a Kirin 710 AI processor with up to 4 GB memory and EMUI 8.2 for flagship performance.
Price and Availability in Kuwait
Both the HUAWEI nova 3 and nova 3i will be available for pre-order from August 1, 2018, at the across select retailers in Kuwait, and will be on shelf from August 16, 2018. The HUAWEI nova 3 will be available in Iris Purple, Airy Blue and Black colors at price of KWD 144.9 and the Huawei nova 3i will be available in Iris Purple, Pearl White and Black colors at KWD 99.9