KUWAIT: Dasman Diabetes Institute (DDI) concluded its month long diabetes awareness campaign which ran under the slogan ‘Diabetes, I will fix you’ with an awareness march that started at the Kuwait Towers and ended at DDI. The march was in cooperation with Kuwait Mini Team and Classical Car Club.
The cars were fitted with illuminated blue circles/halos which symbolizes the blue circle campaign all around the world. The campaign aimed at drawing attention towards prevention measures that can be used against diabetes by change in lifestyle and will help avoid the disease. One can also follow doctor’s instructions to lead a healthy diabetes free life.
The month long campaign included several activities including the reception of various educational bodies such as schools and institutes. DDI also hosted prominent dignitaries who gave lectures on various scientific and medical fields. DDI also reached out to the public through setting up booths in various places such as the Avenues, Al-Hamra Tower, 360 mall and the Gate mall in an attempt to educate people while also running free tests.
Among other things, DDI carried out an ad campaign that was a showed a creative video with an important message. In cooperation with Kuwait Airways, booklets with information regarding diabetes were placed at the airport to educate passengers on how to deal with the disease while traveling.
By Abdellatif Sharaa