Signing ceremony

KUWAIT: AlSayer Engineering, a subsidiary of ALSAYER Holding recently renewed their sponsorship contract with Kuwait Drift Champion Ali Makhseed for Motul oil their franchise brand of lubricants from France as well as Yokohama high performance tires. AlSayer’s partnership comes as a title sponsor featuring Motul logos on Ali Makhseed’s customized and fine-tuned drift racing car Toyota FT 86 along with supply of advanced Motul racing oil and Yokohama tires for the competitions.

On this occasion, a contract signing ceremony was held at ALSAYER Headquarters inviting Ali Makhseed in the presence of ALSAYER members including Mubarak Naser Al Sayer CEO, Vivek Kohli Senior Manager Oil, Paint and Garage Equipment, Stephen Patrick Cleary CMO, Bader Faisal Al Sayer Deputy Manager Advertising & Promotion, Mohammad Nasimi Senior Manager After Sales Marketing.

According to Mubarak Naser Al Sayer “We are pleased to support Ali for the drift racing events featuring technologically advanced products from Motul and Yokohama, globally top performing brands. The motor racing community in Kuwait recognizes Ali’s past record of achievements and we are confident that our partnership will support him to achieve even better results”.

Earlier this year, Ali Makhseed was one of the top performers in Red Bull Car Park Drift Series Final which was held at SIRBB Circuit Kuwait recently. Ali had topped the leader board among the three drifters from Kuwait who participated in the local qualifier. The local Kuwaiti competitor impressed the judges to win the King of Smoke title.

Speaking to ALSAYER members after the contract signing ceremony, Ali shared his positive comments about the reliable and track-ready performance of Motul and Yokohama products provided by ALSAYER Engineering and acknowledged the team support for extending the sponsorship agreement with him.

For customers in Kuwait Motul lubricants and Yokohama tires are available at ALSAYER Engineering’s wide network of five centers for tires, oils and paints as well as in authorized dealers, co-ops, garages and Auto-repair shops across Kuwait.