Zenith, Ooredoo launch TV Sync for first time in Kuwait

Zenith, Ooredoo launch TV Sync

KUWAIT: During the Kuwaiti parliamentary elections that took place last November, when TV viewings is at its highest, Ooredoo Kuwait, one of the leading communications networks in the Middle East, ran a campaign using Zenith’s TV Sync tool that linked its TVCs to online videos. The challenge was to tie together the TV ad campaign with engaging online videos to drive higher reach and maximize ROI

TV Sync enables a marketer to synchronize its above the line TV advertising with different digital channels. When a TV ad ran for Ooredoo Kuwait, it triggered a display ad and videos on tablets, mobiles and desktops – scooping up second-screeners, driving incremental reach and delivering relevant messages about the brand to consumers when they were most receptive.
The first of its kind in the market, the campaign achieved more than 200,000 complete views during the span of 28 hours, and received an average view rate of 60 percent. TV Sync achieved 28.5 percent more complete view rate and 213 percent higher click through rate (CTR) than video campaigns on social platforms.

“As technology changes the speed and way people engage with content across devices, it’s imperative that successful marketers are able to connect with consumers in real time. Zenith is committed to being at the forefront of innovation and we believe our insights and in-house capabilities help us map the right course for our clients,” says Mohamed Reda, Media Director at Zenith Kuwait.

“Due to the media clutter in Kuwait, we are always trying to find an opportunity where our messages can stand out and reach our target audience efficiently. During elections, when most brands also invest in TV, we needed to be one-step ahead. TV Sync helped us maximize our exposure and achieve higher ROI, while reaching our target audience wherever on multiple platforms,” says Talal Al-Fassam, Advertising Manager at Ooredoo Kuwait.

Zenith is The ROI Agency. We blend data, technology and brilliant specialists to scout out new opportunities, solve complex challenges and grow our clients’ businesses. Zenith is part of Publicis Media, one of four solution hubs within Publicis Groupe [Euronext Paris FR0000130577, CAC40], and has offices within Publicis One. We have over 5000 brilliants specialists across 95 markets. We are experts in communications & media planning, content, performance marketing, value optimization and data & analytics. Zenith works with some of the local’s leading brands including Ooredoo, Jazeera Airways, National Bank of Kuwait, Abyat, Kuwait Financial Centre (Markaz) and Fasttelco. In addition to the world’s leading brands including Acer, Bahrain Economic Development Board, Bel Group, BMW Group Middle East, Creditbank, Coty, Dabur Egypt, Jergens, Kering Group, Nestle Egypt, Omantel, Reckitt Benckiser, SAMBA, Singapore Airlines, Singapore Tourism Board, SCA, Sanofi, TE Data and 21st Century Fox.

This article was published on 16/05/2017