Huawei brings the king of smartphones to Kuwait


KUWAIT: Huawei Consumer Business Group (CBG) unveiled the much-anticipated Huawei Mate 20 to users in Kuwait during a launch event that took place at Marina Mall. Attended by Huawei fans, social media influencers and key industry figures, the event was presented by the famous radio personality, Osama Fouda, and included a lineup of performances by the Kuwaiti band, Stylus, followed by Nancy and Cathy Sunchenxi, the well-renowned Violinist and Chinese Ballet Dancer, respectively.

“Building on the success of the HUAWEI Mate 20 Series since its global launch, we are very excited to bring its top-of-the line features to users in Kuwait. This HUAWEI Mate 20 Series has always brought best-in-class performance and innovation to the mobile phone market, focusing on new chipset technology, processing power and battery performance. We are confident that users in Kuwait will enjoy the breakthrough technologies of mobile AI packed in the HUAWEI Mate 20 Series,” said Peter Wu, General Manager of Consumer BG, Kuwait Representative of Huawei.

The Huawei pop-up store opened to mall visitors at the center court of Marina Mall for two days showcased the HUAWEI Mate 20 and its latest features. The Huawei Mate 20delivers true innovation and breakthrough technology like no other. By taking mobile AI to the next level, Huawei has created synergy between chipsets, devices, and the cloud to ultimately deliver an intelligent, immersive experience across all user settings and stand out as a global iconic tech brand.

It is the first brand to offer a chipset with built-in AI and has taken this a step higher with the recent launch of Kirin 980, promising more efficient and power packed performance in its HUAWEI Mate 20. Huawei Mate 20 price is KD 189.900, and it’s available in all authorized dealers in Kuwait

Revolutionary Matrix Camera system
The HUAWEI Mate 20 Series also features an AI Portrait Color video mode. Using AI, the HUAWEI Mate 20 Series can isolate human subjects and desaturate the colors around them to dramatically highlight the person. AI Spotlight Reel identifies clips with a shared theme and auto-generates a montage, made entirely of highlights.

Kirin 980 Chipset
The SoC at the core of smartphones has a determining factor in a device’s performance and efficiency. Manufactured with the cutting-edge 7nm technology process, the SoC fits 6.9 billion transistors within a die the size of a fingernail. Compared to Kirin 970, the latest chipset is equipped with CPU that is 75 percent more powerful, GPU that is 46 percent more powerful and NPU that is 226 percent more powerful. Furthermore, the efficiency of the components has also been elevated: the CPU is 58 percent more efficient, GPU is 178 percent more efficient, and the NPU is 182 percent more efficient. The Kirin 980 is the world’s first commercial SoC to use the Cortex-A76-based cores. The Kirin 980 is also the industry’s first SoC to be equipped with Dual-NPU, granting it higher On-Device AI processing capability to support any and all AI applications.

EMUI 9 enables a quality life
The HUAWEI Mate 20 Series comes with EMUI 9.0, a smart operating system based on Android P. Through AI self-learning algorithms, the operating system delivers an “evergreen” experience – it remains smooth even through extended use. It also features a new gesture navigation support allowing users to effortlessly interact with their devices using just taps and swipes.
In addition it enables the Huawei Mate 20 Series to perform or enhance a range of tasks from object identification to food calorie counting by simply pointing camera towards objects. It is also able to recognize famous paintings and landmarks. Using 3D Live Object Modeling, consumers can even create a fun digital avatar to dance or interact with.

More efficiency, more power
With the capacity to deliver 75 percent improved performance and 58% improved power efficiency in the devices that it powers thanks to the world’s 1st Cortex-A76 based CPU, the cutting edge 7nm processor packs 6.9 billion transistors into a form factor the size of a fingernail . Running at a high clock speed, Kirin 980 enables quicker app launch times, better multi-tasking and a generally smoother user experience. The Kirin 980’s unique configuration of cores is flexibly allocated to tasks depending on the device requirements at that point in time.

Higher gaming level
As graphics in mobile games have become more and more sophisticated in recent years, the Mali-G76 GPU that debuts in the Kirin 980 delivers unparalleled gaming experiences, with 46 percent greater graphics processing power at 178 percent improved power efficiency over the previous generation. It also features an innovative clock boosting technology that utilizes AI to intelligently identify gaming workloads and adjust resource allocation for optimal gaming performance.

Even when in intensive scenarios, the solution enables the devices to run lag-free. Furthermore, the AI optimization for touch responsiveness lowers touch response delay by 36 percent. A quicker response time lets players always be the one who shoots first in games.


This article was published on 02/12/2018