Gulf Bank features ‘WISE’ investment at ArabNet

Tareq Al-Saleh presents Kuwait’s first digital advisory and portfolio management service

KUWAIT: Gulf Bank successfully concluded its participation at the 2017 ArabNet Digital Commerce Forum in Riyadh which took place at the end of December 2017.  Considered the largest digital gathering in the kingdom, the conference saw Tareq Al-Saleh, Assistant General Manager for Investments at Gulf Bank, discuss the Bank’s latest offering, WISE Investment Service at the ‘Banking Innovation – Transforming Channels and the Branch’ panel. WISE Investment is Kuwait’s first digital and advisory portfolio management service to offer clients the opportunity to diversify their investments through international markets in an easy, transparent, and cost-efficient manner.

Commenting on Gulf Bank’s participation, Al-Saleh, said: “The ArabNet panel provided an opportunity to explore innovation strategies that MENA banks are pursuing to strengthen online and offline experiences for their customers. WISE Investment by Gulf Bank is one such tool, it offers multiple, tailor-made portfolios based on each client’s investment objectives, length of investment and risk preferences.”

Discussing the rationale behind WISE, Al-Saleh said: “Today’s customers are all heavy users of digital and mobile banking. With the GCC fast becoming a core element in a hyper-connected world where customers are fast embracing new technologies, it’s important that banks step up and provide seamless and optimized omni channel services. We listened to our customers about what they wanted and we developed a world-class investment experience based on that feedback. We’ve taken that principle and combined it with the latest technology to offer this one-of-a-kind investment platform.”

WISE is based on the principle that the best risk adjusted returns are created by investing in a globally diversified portfolio with a long-term view. Al-Saleh also noted: “The extra value in our product is that we work with our clients, face-to-face and guide them through the process and are with them every step of the way. Gulf Bank’s exceptional relationship managers bring the human touch to the digital service.”

The conference featured over 30+ leading global and regional companies, allowing guests to share insights on the latest trends, applications, and technologies and offered entrepreneurs opportunities to connect with the digital world.
ArabNet is a leading events, media and research company focused on digital business and entrepreneurship in MENA. ArabNet organizes major annual conferences in Beirut, Riyadh, Dubai, and Kuwait; publishes news and analysis of the digital sector on its online news portal and print ‘ArabNet Quarterly’ magazine; and creates original research reports about the region’s digital industry.

This article was published on 03/01/2018