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Wataniya becomes Ooredoo, a global brand – Telecom player now operates in 15 countries, serves 97,000,000 customers

ooredooKUWAIT: Wataniya Telecom, Kuwait’s first privately owned telecommunications company announced yesterday that it has fully adopted the new global brand; Ooredoo. The telecom player now operates in 15 countries and serves 97,000,000 customers. The launch of Ooredoo in Kuwait emphasizes the company’s commitment to promoting human growth and offering its customers bestin- class services that enrich their lives. Eng Abdulaziz Fakhroo, General Manager and CEO of Ooredoo in Kuwait, launched the brand at the new headquarters in Kuwait City in the presence of senior management, employees and key Kuwaiti media. In the opening speech, Eng Abdulla Fakhroo expressed his excitement to become part of Ooredoo and said: “this is a major milestone in the history of our company and the beginning of our journey to the next level. Rebranding will help us maintain growth momentum in a time where customers are expecting more form their operators. The Kuwaiti market is very receptive to change and new technological initiatives.

We strongly believe that Ooredoo will lead this change and add value to our customers every step of the way.” Ooredoo in Kuwait will introduce a revamped portfolio of services. Among its new services is Kuwait’s first comprehensive e-commerce range of services, whereby Ooredoo customers will be able to access and buy online exclusive offers on the latest electronic products. Riham Al-Ayyar, Head of Communications thanked the audience in speech while revealing the new brand and said: “becoming part of an international company that believes in change and innovation is a key moment for all Ooredoo stakeholders. We re-emphasize the importance of the customer experience which will witness tremendous changes as part of the new brand. The new initiatives will better serve the Kuwaiti market by leveraging and sharing the combined resources and assets of the global entity.” Attendees enjoyed a full program of entertainment during the brand launch that consisted of a folklore band and dinner.

The highlight of the event entailed awarding more than 30 media figures whose contributions to the media sector in Kuwait were significant and key in the development of the company over the years. The core values of Ooredoo in Kuwait will be focused on supporting the needs of the community via connectivity. Ooredoo Kuwait aims to continue committing itself to supporting lifechanging initiatives including the current support for Bayt Abdullah, the first privately-owned Braille printing for the Kuwait Blind Association and pioneering in sponsoring a sports arena which includes three indoor soccer fields to be launched during 2014.

Initiatives
Ooredoo intends to launch a range of initiatives to support social development across Kuwait and will promote them through brand ambassadors that are considered role models in the lives of thousands. Abdulla Buftain, the renowned Kuwaiti TV presenter was announced in September 2013 as a brand ambassador for Ooredoo as he is recognized for his social media influence and prominence with young people in Kuwait. Ooredoo Group has officially announced its new brand name on the 25th of February 2013, at the GSMA Mobile World Congress in Barcelona, Spain. Since then, the new brand has been adopted by Ooredoo companies across its footprint, and has received international recognition with a series of awards at major global events. The company won several awards since the rebrand and was named “Best Mobile Operator” at the World Communication Awards in 2013.

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This article was published on 22/05/2014