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Sheep for sale on Instagram

local1KUWAIT: Social media has permeated all fields of our life. People can now also find sheep for sale on the popular Instagram app. @kout_meat is an account selling live or slaughtered sheep and delivers it to the customer's house. This small business began as a hobby of Othman and his two friends. He has a farm in Kabd for breeding sheep.

"I love breeding sheep - it has been my hobby since a long time. I share this hobby with my two friends and we discussed the idea and decided to turn it into a small business. We deal with sellers of sheep from whom we buy the sheep sometimes, but we breed our own sheep too," he told Kuwait Times.

They raise different kinds of sheep. "Our production includes local Arabic sheep, Iranian, hybrids and Australian. Each kind has different sizes, which sets the price, along with the sex. Also, the price is higher if the sheep is fed organic fodder for a month before slaughter. This is noticed in the taste and smell of the meat. Customers can come to our farm to see personally the atmosphere where the sheep live and the feed they eat," he added. 

Othman and his two young friends started this business about four months ago. He is completely depending on Instagram, on which they have 4,660 followers and growing. "First it was a hobby for us and we wanted to serve society. We came up with this idea as people are complaining that butchers are cheating, so we wanted to provide something clean," stressed Othman.

"Also we make it simple for people by delivering to their house instead of going to the meat market and suffering the smell there or going to the supermarket and not knowing the source of the meat. People can buy meat from a clean source, and we have noticed the demand for our services has increased," he added.

Othman and his friends want to expand this service into a proper business. "We are not making big profits yet, but we consider our activity a small business. It's a long process, as we need drivers and butchers. We should be prepared to take our activity to a commercial level," noted Othman. They breed the sheep in Kabd, but they are not slaughtered there. "We use the government abattoir for slaughter under the inspection of vets. In general our prices are similar to the prices in the market.

In Ramadan there is more demand for sheep, so we deliver about three sheep a day," he pointed out. Every business or work has problems. "We face bad situations sometimes. Some people are not serious, they call to order a sheep and insist to have it early in the morning, and when we deliver it, they say they have changed their minds and don't want it. In this case we don't do anything. If the sheep is alive, we take it back to the farm, and if we have slaughtered it, I keep it for my house," concluded Othman.

 By Nawara Fattahova, Staff Writer

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This article was published on 29/07/2013